Here Are the Real Brands Behind Costco’s Kirkland Label

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Who makes Costco’s Kirkland products?


Key points

  • Costco’s Kirkland Signature brands are well-known for their high quality and low cost.
  • Nationally-known companies like Starbucks, Duracell, and Reynolds are among the manufacturers for Kirkland products.
  • Kirkland now makes up about 30% of Costco’s total revenue.

Costco launched Kirkland Signature products in 1995 as an umbrella to its different private labels. The name came from the company’s original Washington State headquarters. At the time there were about 30 different products, but now there are 364 products under the Kirkland brand.

Companies create their own private labels so they can control the quality of their products. Private labels are typically cheaper than national brands and offer a higher profit margin. Kirkland Signature is known for its high-quality products at low prices, but it may come as a surprise that top national brands are also the third-party manufacturer for Kirkland Signature products. The only difference between them and name-brand is the lower price and the distinct black, red, and white label and packaging.

Many of the big names behind Kirkland Signature are printed on the package, while others are kept a closely guarded secret. Here are some of the confirmed nationally recognized brands behind Costco’s Kirkland Signature products.

Starbucks coffee

Several varieties of Kirkland Signature coffee are custom roasted by Starbucks Coffee Company. In particular, they include the 2.5 pound Kirkland Signature Espresso Blend Coffee, Decaf House Blend Coffee, and Regular House Coffee. The price per pound for Kirkland’s Signature House Blend Coffee is $6.20. Costco sells the 2.5 pound Starbucks French Roast Whole Bean Coffee at $9.40 per pound, so you’re saving quite a bit by buying the house brand.

Duracell batteries

In a 2016 interview with Atlanta station WSB-TV, Costco CEO Craig Jelinek revealed that Duracell is the manufacturer of Kirkland Signature Batteries. A 48-count package of Kirkland Signature AA Alkaline Batteries costs $13.99, or $0.29 per battery. Duracell AA batteries are sold on Costco’s website at $0.40 per battery, almost 40% more than the same batteries under Kirkland’s brand.

Bumble Bee Tuna

In a 2003 interview with Money magazine, Costco’s executive vice president Tim Rose stated that Kirkland Signature’s Albacore Solid White Tuna is made by global seafood company Bumble Bee. Costco sells the 7 oz 8-count for $18.99 while the equivalent Bumble Bee product sells for $26.90 on Amazon.

Diamond Naturals dog food

Prominent pet websites claim that Kirkland Signature’s Dog Food is manufactured by Diamond Pet Foods. Kirkland Signature’s Small Formula Chicken & Vegetable Dog Food sells for $1.65 per pound, compared to Diamond Pet Food’s equivalent at $1.85 per pound.

huggies diapers

In a 2017 interview with the Wall Street Journal, Costco finance chief Richard Galanti confirmed that Huggies maker Kimberly-Clark is the manufacturer of Kirkland Signature Diapers. Costco sells its diapers for $0.18 per diaper and Costco sells Huggies for $0.24 per diaper.

Reynolds aluminum foil

New Zealand’s Reynolds name is proudly displayed on the Kirkland packaging. The price per square foot for Costco’s heavy duty brand is $0.05, compared to Reynold’s at $0.07.

High quality and low prices

There are also dozens more Kirkland Signature products made by the top national brands. Here are just a few of them:

  • Green Mountain Coffee Keurig K-Cups
  • Ocean Spray cranberry juice
  • Perrigo infant formula
  • Niagara bottled water
  • Chinet disposable cups
  • Ito And green tea
  • Frame Exports shrimp
  • Alexander Murray Scotch
  • HK Anderson peanut butter filled pretzel nuggets
  • Warren engine oil
  • Isigny Ste-Mère brie

Costco created Kirkland to ensure a consistent brand that was instantly recognizable. The Kirkland Signature brand exceeded $59 billion in sales last year and accounted for 31% of Costco’s total revenue. Kirkland sales have continued to increase as more shoppers recognize that its products are equal to or better than nationally recognized brands. It makes sense, given that many of the top brands are the third-party manufacturers for Kirkland products.

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